Super Boil, Nissin’s (failed) Great Innovation
Momofuku Ando, creator of the world’s first instant ramen, founded the company that would go on to be Nissin in 1948. Originally called Chuko Sosha, it sold salt until its founder’s brainwave in 1958 to flash-fry noodles and sell them with chicken-flavoured seasoning. Not long after that, the company...